I love sport. It’s the way I relax, the way I stay healthy and the way I worship God. I play sport, watch sport and read about sport. I’m interested in other things too, but sport has always been an important part of my life, something I’ve inherited from my father and grandfather.
I enjoy watching sports brand adverts as well; some are brilliantly made. One of my current favourites was produced by Nike at least five years ago as part of their Find Your Greatness campaign. It is only 17 seconds long and contains few words, but it is, in my opinion, a masterpiece - and it’s made me think about being a great dad.
Take a look by clicking here - and then I’ll explain what I mean.
It’s the simple but brilliant idea that greatness doesn’t need an audience which has been rattling around inside my brain. It’s so countercultural. These days we measure significance in shares and likes, and views and comments. If it’s not on social media, it didn't happen. Greatness equals fame and popularity, and to get them you need an audience.
But much of what I do as a dad doesn’t have an audience. It’s unnoticed and unacknowledged, perhaps not even appreciated by my children. And often it doesn’t feel anything like greatness.
But I share Nike’s belief that it is in the out-of-sight places that we find true greatness. It’s in the graft; the nighttime feeds; the driving here, there and everywhere; the listening to them pour out their hearts; the nursing them through illness; the reading the same story for the thousandth time; and the letting them go, bit by bit.
Greatness is measured by what we do when no one is looking, and there can’t be many more worthwhile ways to achieve it than when being a dad or a father figure.
I hope you find your greatness.